Market Analysis of After-sales Maintenance of Electric Forklifts

With the promotion of oil to electricity projects and the establishment of international carbon emission standards, the market demand for electric forklifts is strong. The forklift industry has ushered in the strongest wave of development momentum since the Second World War. Opportunities and challenges coexist, the most vigorous market demand is accompanied by the most challenging market requirements.

After more than 70 years of development in China, lead-acid electric forklift, as the most mature electric industrial vehicle, will also face new challenges. In particular, forklift after market business has become the domestic forklift giants compete for the section. After all, more than 70% of the business of Toyota Forklift, the world’s no. 1 forklift truck, comes from the aftermarket business. Including: forklift after-sales, forklift leasing, forklift maintenance, forklift battery leasing, logistics solutions and other businesses are the basic support for Toyota forklift to lead the world.

Electric Forklift Marketing
Electric Forklift Marketing

Domestic forklift rental and logistics supporting sections are developing steadily, while the most basic forklift after-sales maintenance business is somewhat unsatisfactory.

The main reasons can be roughly divided into two parts:

1. Domestic forklift users lack professional cognition and maintenance awareness for the maintenance of forklift batteries

In the era of brutal development of e-commerce business and logistics industry, a large number of electric forklifts enter the logistics industry, and most forklift operators are rushed to work without professional training.

2. A few years ago, there was a lack of professional battery maintenance products in China

There are relatively mature maintenance products in foreign countries because of their high selling price and freight cost, it is difficult to popularize in China.

Therefore, the cognition of forklift lead-acid battery is very different at home and abroad. The average service life of forklift batteries is generally believed to be 5 years abroad, while the domestic industry consensus is 2-3 years. Some say it may be a gap between battery technology and manufacturing, but those who say it have either been out of touch for too long or simply bad. Apart from the fact that all the global forklift giants have corresponding production bases in China, the international sales of domestic brands will also exceed 30% of the total market in 2021, making them important players in the international forklift market. Downstream is the main cause of the gap.

48v Golf Cart Battery Watering Technology
48v Golf Cart Battery Watering Technology

(Whatsapp: +86-18007279352; Email: lhny02@fzlham.com )

Now, in order to achieve further development in the international market, the domestic electric forklift must catch up in the after-sales maintenance of forklift. The good news is that breakthroughs have been made in the independent research, development and production of forklift battery maintenance products in China. More and more domestic battery maintenance products have come out and started to synchronously impact the international battery maintenance product market. It can be predicted that the cost of battery maintenance products will be gradually reduced in the new round of domestic and foreign market competition. We believe that more and more domestic electric forklifts will soon be equipped with our own professional and reliable battery supporting maintenance products.

At that time, the service life of domestic electric forklift battery will be directly in line with the international advanced level, which is bound to further enhance the competitiveness of domestic electric forklift in the international forklift market.

Hubei Lham Energy Tech Co.,Ltd has been focusing on battery related accessories industry, the main products are: battery status indicator, battery safety valve (exhaust bolt), battery equalizer, waterproof air vent valve, battery water gun, forklift battery automatic water refill device, etc. Lham’s long-term pursuit of product quality and service makes Lham become a long-term partner of well-known domestic enterprises, and exports to dozens of countries in America, Europe, Southeast Asia, the Middle East and other places.

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